Creative problem solving and storytelling are at the heart of every brand's ability to communicate with their target. More than ever brands are aligning with a singular creative vision to oversee their global integrity. Amidst the ever present clutter amongst brands, creating strong connections both emotionally and rationally with Affluent Millennials, requires an understanding of their spending habits, aspirations and emerging digital and social trends. Utilizing entertainment to inspire and motivate purchase are keys to creating cultural awareness. At the root of my process is identifying and infiltrating influential, core communities with engaging conversations, visual impact, product innovation, alliances and unique experiences. I work closely with my clients to uncover the core values, present and not, in their products and brand's DNA to reshape and define strategic opportunities for enterprise growth; creative direction that goes beyond graphic appeal to direct a brand's overall image and voice in the marketplace. Expertise includes: brand strategy, product formulation/innovation position, still and moving image production, packaging design, communication, identity, media, events, merchandising, content strategy and production, promotions, creative collaborations and more. My passions lie in curating the long term 360 vision of a brand's life cycle and integrating it's language and attitude into the new world;  engaging and connecting with a highly savvy and discerning community.